“Built for ambition. Cut for loyalty.”
SANTINO IS A LUXURY STREETWEAR FASHION LABEL HAILING FROM LONDON. BORN OUT OF FRIENDSHIP, SANTINO WAS FOUNDED OUT OF AN INTEREST IN FASHION AND ENDED UP HAVING DIFFERENT EXPERIENCES WITHIN THE FIELD, ONE PRIMARILY AS A CONSUMER AND THE OTHER WORKING FOR NUMEROUS BRANDS IN DIFFERENT AND VARYING CAPACITIES. THESE DIFFERENT EXPERIENCES CULMINATED TOGETHER TO FORM THE CREATION OF SANTINO.
THE MAIN FOCUS IS ON PRODUCT, SANTINO EMBODIES MORE THAN JUST A FASHION LABEL AS IT PLANS TO ENTER THE MARKETPLACE THROUGH THE TRADITIONAL MODES OF FASHION BUT ALSO PRODUCE A NARRATIVE THAT REFLECTS THE STYLE OF THE CONSUMER AND ALSO THE FOUNDERS OWN PERSONAL PREFERENCES.